ISSUE №01 EST. 2022 CREATIVE STRATEGY · PHOTOGRAPHY · GROWTH AVAILABLE FOR SELECT PROJECTS

Creative work
that actually performs.

SJR Creative is the studio of Samuel Rolfe — a creative strategist, photographer, and growth marketer. I build the taste that makes people stop scrolling, and the systems that make them convert. Previously creative lead at StayNido.

See the Work → Start a Project
Chapter One

The Disciplines.

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Email & Lifecycle.

High-converting campaigns, welcome and browse-abandon flows, post-purchase series, and retention systems built to move actual revenue — not just open rates.

KlaviyoCampaignsFlowsA/B
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Creative Direction.

Brand worlds, campaign concepts, photo direction, and art direction for founders who want work that looks like it was made on purpose.

BrandCampaignsArt Direction
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Meta Ads.

Static and video creative built to test, scale, and win. Hook-forward, brand-safe, and relentlessly iterated. Media buying and creative strategy in one seat.

Creative StrategyUGCStaticVideo
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Social & Content.

Organic content that earns attention — photography, short-form video, and editorial voice built around a brand that actually has something to say.

InstagramTikTokPhotoCopy
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Chapter Two

Selected Work.

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№ 01 StayNido — rooftop terrace with 'Stays designed to feel like home' headline
Featured Case · Growth + Brand

Building a brand people remember, and a funnel that converts.

As Creative Lead at StayNido, I set the visual identity, led photography and campaign direction, and built the paid creative engine that turned first-time visitors into repeat guests. Bold editorial photography, a punchy voice, and striking in-unit physical media.

Role
Creative Lead
Scope
Website · Photo · Social · Email
Year
2023 — 24

More case studies, in the darkroom.

Full portfolio coming soon. Want a sneak peek? Get in touch and I'll send a PDF of recent work.

Chapter Three

The Operator.

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Samuel Rolfe — SJR Creative
About

Part strategist
Part photographer
Part growth marketer.

I got into this because I love the whole craft — the concept, the shot, the subject line, the offer, the ten-second hook, the send time. Most "creative" people can't run a P&L, and most "growth" people can't sit a frame. I learned both, because the best work happens where they overlap: creative strategy.

Before this studio, I was creative lead at StayNido — where I got to set the aesthetic and watch the numbers move in the same afternoon. Now I select brands — the ones that understand the impact of strong creative and analytics.

— Samuel Rolfe, founder, SJR Creative

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Let's make something worth looking at.

If you're a founder, a brand team, or a creative director who needs a partner who can both shoot it and sell it — let's talk.

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