Sam is the lead and founder of SJR Creative, where he combines stylized photography, engaging videography, and intelligent branding to shift how stories are told and brands are viewed online. His deep connection with music and coastal cultures, including skimboarding and skateboarding, shapes his distinct, retro photography style and sets the relaxed yet professional tone of the studio.

At SJR Creative, Sam and his team focus on crafting custom solutions that not only look good but also deliver real results, ensuring every project connects perfectly with its audience. Sam earned his bachelor’s degree in entrepreneurship from the Peter B. Gustafson School of Business and is currently pursuing a master’s in Digital Marketing & eCommerce from ENEB Business School.

As a drummer who played professionally for about seven years, Sam’s keen ear for audio is a crucial asset in creating content that truly resonates. His passion for music also keeps him tuned into the latest cultural trends. Beyond the arts, Sam is the founder of Teneighty Skimboards, a brand he successfully ran for a decade, providing him with firsthand experience in every aspect of small business operations and a robust understanding of marketing needs.